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Research papers

The Coca-Cola ritual

Coca-Cola Spain sought new ways of being relevant in out-of-home adult leisure occasions. Towards this end, a project was developed to search for new Coca-Cola rituals that could be used to reposition the brand in the adult sector; establish a link...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Victor Huertas, Begonia Fafian
Company: The Coca-Cola Company
November 16, 2010
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Citation

Huertas and Fafian (2010a, November 16). The Coca-Cola ritual. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-coca-cola-ritual